Reasons to be Cheerful (RTBC), founded by David Byrne, is a non-profit project dedicated to sharing uplifting stories during challenging times. I joined in July 2019 to design the publication’s website and support side projects like “We Are Not Divided.

RTBC needed a brand and website that reflected its mission of sharing cheerful, actionable solutions to global issues. Additionally, there was a growing need for more immersive storytelling using multimedia elements.

Working closely with David Byrne and the team, I designed interactive story templates and various print materials to enhance engagement and support marketing efforts.

The new designs strengthened our connection with readers, leading to increased subscriptions and financial support. The subscription system I developed in 2022 allowed RTBC to expand its initiatives, ensuring the project’s sustainability and growth.

Will, RTBC’s Executive Editor, had this to say about my contributions: “Jose gave us a beautiful, functional website our readers love, propelled by an easy-to-use backend that makes uploading content fast and foolproof. Jose has an intuitive sense of seamless user experience paired with an eye for clean, crisp aesthetics that have become the visual basis of our brand.”

In my ongoing role with Reasons to be Cheerful, I am honored to continue crafting designs and experiences that inspire optimism and promote positive change.